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Disney Ad Sales Opens Multicultural Unit, Elevates Adam Monaco Brian Steinberg, provided by FacebookTwitterEmail Adam Monaco was elevated to executive vice president at Disney Advertising Sales, part of a series of new appointments made under the unit’s president, Rita Ferro. Monaco, previously a senior vice president, will lead most sales for Disney’s news, sports and linear and streaming kids operations. He will report to Ferro. More from Variety “Adam has done a tremendous job developing unparalleled relationships with clients and marketers,” said Ferro, in a prepared statement. “Given the scope and size of our portfolio, coupled with the rapid change of our industry, Adam’s leadership in driving transformation will be instrumental in ensuring that we take a unified approach to market, introducing sales strategies that capitalize on our breadth, while developing our exceptional talent across our sales teams.” ....
Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors NBCUniversal s Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League News provided by Share this article Share this article NEW YORK, March 8, 2021 /PRNewswire/ The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization s Board of Directors. Garrubbo has served as the IAB Board s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair. ....
By John Glenday-03 March 2021 12:00pm 4 things you need to know about Disney’s digital ad sales plan Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021. To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets. Disney is getting ambitious about programmatic Disney isn’t mucking about in its quest to pivot ad sales towards the programmatic end of the system, projecting a rapid 80% rise in automated revenue this year to account for as much as 50% of its addressable and linear revenue by 2024. ....
Disney expects 80% hike in automated revenue, ramps up on adtech and programmatic Details 03 March 2021 The Disney advertising sales and the technology team is now working to build what it called a “highly-advanced and data-informed audience-based ad server” that sits at the center of the Disney Platform. According to a press statement, with this single unified ad platform, advertisers can “maximise yield on their advertising spend”. Disney initially started the experiment with Disney Hulu XP, enabling advertisers to buy once and deliver to audiences across Hulu and Disney’s addressable inventory. Disney said that this allowed advertisers to buy and manage inventory programmatically across Disney properties. ....