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How To Rehabilitate A Brand Suffering A Consumer Boycott

Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business. ....

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12 Agency Pros Share Visual Marketing Trends Brands Can Capitalize On

Visual elements can create a memorable impact, enhancing recognition, making it easier for consumers to recall a brand and influencing their purchasing decisions. ....

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To Generate ROI From Trade Shows, Brands Need To Think Outside The Booth

Trade shows aren’t dying they’ve just changed. ....

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14 Smart Predictions About The Future Of Advertising On X (Twitter)

14 Smart Predictions About The Future Of Advertising On X (Twitter)
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14 Smart Predictions About The Future Of Advertising On X (Twitter)

Many brands are reallocating ad dollars away from Twitter and toward other channels as the year’s busiest shopping season approaches. ....

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