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Hershey's Boosts Sales With AI-Powered Algorithms

Hershey's Boosts Sales With AI-Powered Algorithms
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Lou Paskalis , Tylynn Pettrey , Vinny Rinaldi , Hershey Company , The Hershey Company , Chalice Custom Algorithms , Trade Desk ,

Trials prove effectiveness of attention-optimised CTV buying

Proof-of-concept trials have demonstrated the impact when advertisers understand the attention that different media placements provide and bid for inventory acc. ....

Karen Nelson , Adam Heimlich , Audience Group , Amplified Intelligence , Chalice Custom , Chalice Custom Algorithms , Australia Based Audience Group , North America Based , Karen Nelson Field , Tv Industry News , P Cable , Ltra Hd , Ay Tv , Ulti Platform , Second Screen , Igital Tv , Obile Tv Technology , Tv Cable , Latform Distribution Technology , Onnected Tv ,

The Trade Desk Wants to Be the App Store for Ad Tech

The DSP is launching Kokai, a portal for third-party ad tech. ....

New York , United States , John Donahue , Jed Dederick , Jeff Green , Adam Heimlich , Apple App , Trade Desk , Partner Portal , Chalice Custom Algorithms , Performance Max , Advantage Plus ,

ISBA: Unattributable Programmatic Ad Spend is Decreasing

Industry experts question validity and ability to generalize study. ....

United Kingdom , Pricewaterhousecoopers Pw , Adam Heimlich , Ruben Schreurs , Geoff Litwer , Sam Tomlinson , Krzysztof Franaszek , Clare Obrien , World Federation Of Advertisers , Incorporated Society Of British Advertisers , Incorporated Society , British Advertisers , Clareo Brien , World Federation , Chalice Custom Algorithms , Insider Intelligence ,

Why Facebook and Google cannot be trusted

US court cases go after the tech giants reportedly dubious digital advertising practices – with implications for SA media. ....

New York , United States , New York University , Mountain View , Cape Town , Western Cape , South Africa , South Africans , Aram Zucker Scharff , Johann Hari , Bob Hoffman , David Paul Morris Bloomberg , Mark Zuckerberg , Adrienne Lafrance , Joe Biden , Arthur Goldstuck , Sundar Pichai , Michael Nagle Bloomberg , Heidi Brauer , Scott Galloway , Roberto Cavazos , Adam Heimlich , Benedict Evans , Sheryl Sandberg , Nicholas Bednall , Ken Paxton ,