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New report detects widespread adtech failures as ads from top brands persist on MFA sites

A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites.

United statesUnited kingdomKrzysztof franaszekSecurity administrationUs armyMicrosoft audience networkAssociation of national advertisersSc johnson sonProcter gambleIncorporated society of british advertisersHr blockWorld federation of advertisersAmerican association of advertising agenciesGeneral motorsSocial security administrationFederal trade commission

Advertisers are Struggling to Promote Consumerism in an Eco-Friendly World

The advertising industry finds itself at a crossroads, grappling with its role in promoting consumption amid the escalating climate crisis.

United kingdomInstitute of practitionersAdvertising associationIncorporated society of british advertisersIncorporated societyBritish advertisersAnimal conservationRuelty freeEgan recipes vegan foodCo friendly lifestyleReen livingNimal rescuesCo friendly pet productsEgan productsCofriendly shoppingMo free

Ad Industry Grapples with Role Selling Consumption in Climate Crisis

Ad Industry Grapples with Role Selling Consumption in Climate Crisis
earthisland.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from earthisland.org Daily Mail and Mail on Sunday newspapers.

United kingdomSolitaire townsendJulia steinbergerAdvertising associationIncorporated society of british advertisersUnited kingdom advertising associationQatar airwaysUniversity of lausanneUs advertising coalitionInstitute of practitionersJonathan wisePurpose disruptorsIncorporated societyBritish advertisersMedia radarGeneral motors

Ad industry grapples with role selling consumption in climate crisis

Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?

United kingdomSolitaire townsendBartle bogle hegartyJulia steinbergerUs advertising coalitionUnited kingdom advertising associationIncorporated society of british advertisersInstitute of practitionersQatar airwaysAdvertising associationUniversity of lausanneJonathan wisePurpose disruptorsIncorporated societyBritish advertisersMedia radar

JICs & MOCs: Ten Cornerstones

JICs & MOCs: Ten Cornerstones
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United kingdomTony jarvisJics mocsRichard marksJohn gronoMedia federation of australiaVendor data contractors third partyUs department of justiceThird party processorsDistribution working groupTechnical committeeMedia rating councilTelevision companies association ltdWorld organizationParty providersMedia owner committee