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Programmatic Advertising Comes to the New York Subway

The move from selling ads directly has attracted more advertisers. ....

New York , United States , Kathy Hochul , Geoff Litwer , Eric Perko , Neil Shapiro , Brian Rappaport , Transportation Authority , Quan Media Group , New York City , Metropolitan Transportation Authority , Outfront Media , Long Island Rail Road , Metro North , Victoria Mottesheard ,

Marketers Get More Access to Publisher First-Party Data, Thanks to Permutive-Xandr Tie Up

It’s a play for making first-party data available at scale. ....

United States , Geoff Litwer , Colette Munnelly , Delphine Hernoux , News Corp , Tech Lab , Danner Close , Vox Media , Penske Media , Trade Desk , Publisher Advertiser Identity Reconciliation , North America ,

ISBA: Unattributable Programmatic Ad Spend is Decreasing

Industry experts question validity and ability to generalize study. ....

United Kingdom , Pricewaterhousecoopers Pw , Adam Heimlich , Ruben Schreurs , Geoff Litwer , Sam Tomlinson , Krzysztof Franaszek , Clare Obrien , World Federation Of Advertisers , Incorporated Society Of British Advertisers , Incorporated Society , British Advertisers , Clareo Brien , World Federation , Chalice Custom Algorithms , Insider Intelligence ,

The Week redesigned its U.S. site to meet advertiser demand for native ad opportunities

The Week redesigned its U.S. website to reflect a shift in its business and provide more space for native ads, such as sponsored ads. ....

New York , United States , Nico Lauricella , Geoff Litwer , Sara Schiano , New York Times , Dennis Publishing , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , நிகோ லாரிசெல்லா , சாரா ஸ்கியானோ , புதியது யார்க் முறை , டென்னிஸ் வெளியீடு ,