As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
Hulu generated over $10 million in estimated open programmatic ad revenue in North America in March 2024 on Apple TV, according to Pixalate’s research;.
Research finds more open programmatic ad spend goes to Roku apps referred to by 2+ Bundle IDs (91%) than the global average across all CTV (89%); Research.