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The Drum | New Business Pitches Not Worth The Time Or Cost, Say Media Agencies

Survey finds practice has a harmful impact on agency working culture and on the mental health of workers.

United kingdomRyan kangisserDan cullen shuteKim peatlingPaul hammersleyIncorporated society of british advertisersHavas media group united kingdomInstitute for practitionersIncorporated societyBritish advertisersPitch positive pledgeNew businessBusiness on the move

Broadcasters accuse YouTube of massaging viewing figures to boost ad business

Video-sharing site embroiled in advertising row as it bids to sign up to ratings agency

United kingdomPhil smithMedia rating councilBroadcasters audience research board barbIncorporated society of british advertisersInstitute of practitionersBroadcasters audience research boardPhil milesIncorporated societyBritish advertisers

Advertising: Digital ad market spend slows as budgets take post-Covid reset

Growth in the UK’s digital advertising market slowed in 2022 as economic headwinds continued to weigh on the market. The digital advertising market –

United kingdomHannah biernatAbby wallaceStephen chesterIncorporated society of british advertisersWorld federation of advertisersJon mewWorld federationIncorporated societyBritish advertisers

When Is An Impression Not An Impression, Not An Impression? When Experts Collide

When Is An Impression Not An Impression, Not An Impression? When Experts Collide - 04/12/2023

United kingdomChez canalJon anselmoJoshua lowcockDavid zapataJustin sampsonTony jarvisRyan stonehouseFabrice mollierKelly abcarianAudiences broadcaster audience research boardCurrency certifying committeeCoalition for innovative media measurementMedia rating councilInternational knowledge exchangeEuropean association of communications agencies

NatWest CMO: Marketers Must Talk Up Their Value Internally

Margaret Jobling says marketers need to learn to sell themselves internally in tough times.

United kingdomMargaret joblingBritish gasIncorporated society of british advertisersIncorporated societyBritish advertisers

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