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The Drum | One Year On, Has The Pitch Positive Pledge Helped Stop Bad Pitching Behavior?

Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on. ....

United Kingdom , Julian Douglas , Nick Louisson , Media Agency Briefing , Incorporated Society Of British Advertisers Isba , Institute For Practitioners , Pitch Positive Pledge , Incorporated Society , British Advertisers , Pitch Positive , Fair Trade , Reinventing The Pitch , Business On The Move , New Business ,

The Drum | Jameson Is Readying A Brand Refresh To Make It 'cool' Again

With new agency partner in tow, Jameson is planning a marketing blitz to build on a record sales period. ....

Antonis Kocheilas , Brendan Buckley , Aisling Bea , Jack Daniels , Alexandre Ricard , Pernod Ricard , Irish Distillers , Ogilvy Advertising , Business On The Move , Jameson Irish Whiskey , Pernod Ricard , New Business ,

The Drum | New Business Pitches Not Worth The Time Or Cost, Say Media Agencies

Survey finds practice has a harmful impact on agency working culture and on the mental health of workers. ....

United Kingdom , Ryan Kangisser , Dan Cullen Shute , Kim Peatling , Paul Hammersley , Incorporated Society Of British Advertisers , Havas Media Group United Kingdom , Institute For Practitioners , Incorporated Society , British Advertisers , Pitch Positive Pledge , New Business , Business On The Move ,

The Drum | 'We Want Our New Agency To Grow With Us': Innocent's Plans For A Fruitful Relationship

The smoothie brand needs to innovate to maintain its position in the UK and Europe. Marketing boss Irem Mainwaring tells us how she hopes new agency partner Neverland will help. ....

United Kingdom , City Of , Irem Mainwaring , Tina Fegent , Business On The Move , New Business , Innocent Drinks , Coca Cola ,

The Drum | Perennial Challenger Škoda Is Taking A New Approach To Competing In Emerging Markets

The car manufacturer’s global head of marketing discusses new AOR relationship with FCB Inferno. ....

South Africa , Czech Republic , Republic Of , South African , Meredith Kelly , Tyler Turnbull , Observatory International , Incumbents Optimist Inc , South Asian , Baking Of , Optimist Inc , Business On The Move , Fcb Inferno , New Business ,