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New report detects widespread adtech failures as ads from top brands persist on MFA sites

A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites. ....

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Advertisers are Struggling to Promote Consumerism in an Eco-Friendly World

The advertising industry finds itself at a crossroads, grappling with its role in promoting consumption amid the escalating climate crisis. ....

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Ad Industry Grapples with Role Selling Consumption in Climate Crisis

Ad Industry Grapples with Role Selling Consumption in Climate Crisis
earthisland.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from earthisland.org Daily Mail and Mail on Sunday newspapers.

United Kingdom , Solitaire Townsend , Julia Steinberger , Advertising Association , Incorporated Society Of British Advertisers , United Kingdom Advertising Association , Qatar Airways , University Of Lausanne , Us Advertising Coalition , Institute Of Practitioners , Jonathan Wise , Purpose Disruptors , Incorporated Society , British Advertisers , Media Radar , General Motors , Delta Air Line ,

Ad industry grapples with role selling consumption in climate crisis

Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency? ....

United Kingdom , Solitaire Townsend , Bartle Bogle Hegarty , Julia Steinberger , Us Advertising Coalition , United Kingdom Advertising Association , Incorporated Society Of British Advertisers , Institute Of Practitioners , Qatar Airways , Advertising Association , University Of Lausanne , Jonathan Wise , Purpose Disruptors , Incorporated Society , British Advertisers , Media Radar , General Motors , Delta Air Line ,

JICs & MOCs: Ten Cornerstones

JICs & MOCs: Ten Cornerstones
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Tony Jarvis , Jics Mocs , Richard Marks , John Grono , Media Federation Of Australia , Vendor Data Contractors Third Party , Us Department Of Justice , Third Party Processors , Distribution Working Group , Technical Committee , Media Rating Council , Television Companies Association Ltd , World Organization , Party Providers , Media Owner Committee , United Kingdom Association Of Online Publishers , Bureau Of Broadcast Measurement , Audit Bureau Of Circulations , Third Party , Home Department , Currency Certification Committee , Industry Committee , Guidelines On Television Measurement , Isba Incorporated Society Of British Advertisers , Australian Association Of National Advertisers ,