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5 Urgent Lessons Agencies Need To Learn From Dmexco 2023

Peter Reid, founder and global chief executive of MSQ, reflects on his biggest learnings from Dmexco. ....

Nik Fletcher , Martin Sorrell , Tallon Mason , Media Agency Briefing , Sir Martin Sorrell , European Accessibility , Ata Amp Privacy ,

Charging For Ad-free Facebook And Instagram Is Meta's Privacy Crackdown Workaround

The social media giant could potentially avoid further privacy penalties with ad-free offerings of its most popular products, including Facebook and Instagram. ....

Glen Gilbert , Mark Zuckerberg , Brian Wieser , Matt Navarra , Katie Lance , Media Agency Briefing , Android Authority , European Union , General Data Protection Regulation , App Tracking Transparency , Wall Street , Disney Plus , Ata Amp Privacy , Data Protection , Edia Planning And Buying , Policy Amp Regulation , Social Media ,

SMEs Weren't Ready For The GA4 Tidal Wave

Georgia Beattie, founder of AdBeat Marketing, has been helping onboard SMEs on to next-gen analytics platform GA4. She worries a generation of businesses won’t keep up. ....

United Kingdom , Media Agency Briefing , Universal Analytics , Google Assistant , Ata Amp Privacy ,

Which Sectors Stand To Gain The Most From Google's Cookie Disablement?

It’s been roughly three months since the tech giant announced that it will begin the process of phasing out cookies, beginning early next year. Crenshaw Communications' Chris Harihar offers some predictions concerning which industries will be most likely to benefit from the transition into a post-cookie digital landscape. ....

South Australia , Media Agency Briefing , Trade Desk , Cooler Screens , While The Trade Desk , Ata Amp Privacy ,

From Signal Loss To Identity, Streaming & More: 4 Defining Trends From Cannes

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes. ....

David Cohen , Jeremy Hlavacek , Experian Hlavacek , Chris Feo , Digital Direct Holding , Media Agency Briefing , Chip Russo , Cannes Lions , Advertising Amp Media , Digital Marketing , Digital Advertising , Experian Marketing Services , Linear Tv , V Media Planning , Addressable Tv , First Party Data , Ata Amp Privacy , Uture Of Tv ,