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The Drum | The Customer Intelligence Gap: How To Improve CX By Sifting Through A Sea Of Data

Most brands have plenty of data, says Acxiom’s Tate Olinghouse – in fact they’re swimming in it. What they often lack is the customer intelligence to use the data right. Here’s how to bridge that gap. ....

Media Agency Briefing , Industry Insights , Rand Strategy , Ata Amp Privacy ,

The Drum | Google's Measurement Boss On How GA4 Supports The Company's Privacy Vision

Karen Stocks talks The Drum through the new Accelerated Mobile Pages integration with Google Analytics 4 and offers tips for making the switch to GA4 ahead of the July 1 migration deadline. ....

Media Agency Briefing , Universal Analytics , Karen Stocks , Google Chrome , Privacy Sandbox , Google Ads , Business Objectives , Protected Audience , Setup Assistant , Google Analytics , Google Analytics , Media Measurement , Ata Amp Privacy , Digital Transformation ,

The Drum | 8 Ways AI Can Revolutionize Your Digital Marketing Strategy

If you’re not already using artificial intelligence (AI) to enhance your digital strategy, fear not. Tug’s Elliot Gray has you covered. ....

Process Automation , Content Strategy , Digital Strategy , Rand Strategy , Ata Amp Privacy , Digital Transformation ,