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The Drum | New Chinese, US And UK Digital Laws Have One Thing In Common; They Could Unravel The Web

The Drum’s editor-in-chief and co-founder, Gordon Young, wonders if online protections for children, such as proposed new laws in China, threaten the digital eco-system ....

United Kingdom , Aliya Bhatia , Xia Hailong , Media Agency Briefing , Cyberspace Administration Of China , Cyberspace Administration , Online Safety Bill , Shanghai Shenlun , Ata Amp Privacy ,

The Drum | How To Find The Right Data In A Sea Of Information

Following the publication of a report into the merits and pitfalls of both first- and third-party data strategies, Impression’s Isabella Smith surveys 2023’s data landscape for digital marketers. ....

United Kingdom , Media Agency Briefing , United Kingdom Office For National Statistics , Google Analytics , National Statistics , Google Trends , Similar Web , First Party Data , Third Party Data , Ata Amp Privacy ,

The Drum | The 4 Biggest Data Challenges Facing Digital Marketing

From cookie deprecation to pressures from AI, there’s a lot for dataheads to worry about. Here, Ben Savva of Earnest details the 4 biggest worries – and how marketers are handling them. ....

Raina Roberts , Media Agency Briefing , Ata Amp Privacy ,

The Drum | How To Transform Insights Into Influence At The Register

Leaders from DoubleVerify, Snowflake, Samba TV, UM Worldwide, Open AP, NRF and Affinity Solutions explore why outcomes-driven marketing is the future of measurement, helping advertisers connect the dots between campaigns and conversions. ....

Brittany Slattery , Mark Zagorski , Stephanie Geno , Mark Mathews , Jonathan Silver , Rosemary Dearagon , Ashwin Navin , Chris Wilhelmi , Damian Garbaccio , Affinity Solutions , Media Agency Briefing , National Retail Federation , Rosemary De Aragon , Media Measurement , Annes Lions , 2b Marketing , Rand Strategy , Ata Amp Privacy , Digital Transformation ,