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The Last Bite Of The Cookie: Preparing For Holiday 2024

This might be advertisers’ last cookie-fueled holiday season. PMG’s Jason Hartley is here with advice on starting the transition now, to make sure that reach, performance, and measurement don’t suffer next year. ....

Media Agency Briefing , Third Party Cookie , Ata Amp Privacy ,

Driving Growth This Peak Retail Season: Making First-party Insights Your Competitive Advantage

As peak retail season approaches, Google’s Pippa Jaffrey helps explore how marketers can leverage first-party customer data as a springboard for responsible business growth. ....

Procook Wyndow , Pippa Jaffrey , Ellie Wyndow , Media Agency Briefing , Regional Product Lead , Google Analytics , Black Friday , The Responsible Marketing Hub With Google , Ata Amp Privacy , Retail Marketing , 2b Marketing ,

Measuring Effectiveness: Where First-party Data Meets Advertising Agility

Many advertisers are building their first-party data strategy - but how do they measure success once that strategy is in place? To shed light on this, we sought advice from experts at Google and Incubeta on how to measure and maintain campaign performance growth. ....

Google Tabbakha , Alex Wilkins , Aymen Tabbakha , Media Agency Briefing , Enhanced Conversions , Consent Mode , The Responsible Marketing Hub With Google , Ata Amp Privacy , 2b Marketing ,

Overheard At Advertising Week New York 2023: 'Threads Hasn't Delivered On Its Hype'

This week, The Drum's US editorial team is reporting live from Advertising Week New York 2023. These are the insights we’re hearing on the ground from the industry’s top players. ....

Patrick Mccarthy , Gabi Evans , Nyma Quidwai , Jennifer Langusch , Isabel Perry , Dotdash Meredith , Jill Smith , International Data Corporation , Media Agency Briefing , Vizio Ads , Kroger Precision Marketing , Denstu Creative , Advertising Week , Future Of Media , Artificial Intelligence , Rand Strategy , Ata Amp Privacy , Digital Transformation ,

M&C Saatchi's James Calvert: 'More First-party Data = More To Do Interesting Things With'

In the third of a three-part ‘Marketing Now & Next’ video series from The Drum and Think with Google, James Calvert, chief data strategy officer at M&C Saatchi London, discusses making data useful and mastering it for personalization in storytelling. ....

Media Agency Briefing , Data Now , Ata Amp Privacy ,