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Britannia Versus Parle G: tale of two biscuit ads


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New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Both ads start with a crunch - in one, a homemaker dips Britannia Toastea in chai and starts dispensing her bahu duties towards her sasurji, kiddo and hubby with panache, as her saas (Neena Gupta, by the way) looks on with pride. Meanwhile, in another ad, for Parle G, a kid cutely relieves his mom of her thankless, nonstop housework by making the family - (again, a sasur, a hubby and a kiddo) - realise that she needs a break from fetching them their chai and looking for lost objects. It takes the brand s G for Genius stance ahead. ....

Kamonasish Aayush Mazumdar , Neena Gupta , Abhishek Verma , Britannia Toastea , Aayush Mazumdar , Parle G , Woke Advertising , Ashwini Gangal , Virat Kohli New Dad , Biscuit Marketing , Chai And Toast Ads , Housewife In Indian Ad , Homemaker In Indian Ad , நீன குப்தா , அபிஷேக் வெர்மா , ஆயுஷ் மஜும்தர் , பாரிலே க் , அஸ்வினி கங்கல் , விராட் கோஹ்லி புதியது அப்பா , பிஸ்கட் சந்தைப்படுத்தல் , இல்லத்தரசி இல் இந்தியன் விளம்பரம் ,

Sebamed's secret celebrities are pH, litmus paper and NABL


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As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. We’re yet to hear the last of this battle.
In the meanwhile, let’s pause and look at the line in tiny font that punctuates most of Sebamed’s controversial ads: ‘Creative visualization of reports based on tests conducted by an independent lab, accredited by NABL’. ....

India General , German Lab , Centre For Science , Quality Council Of India , Federation Of Indian Chambers Commerce , Confederation Of Indian Industry , National Accreditation Board For Testing , Hindustan Unilever , National Accreditation Board , Quality Council , Indian Industry , Indian Chambers , Associated Chambers , Ph Balance , What Is Best Soap For Sensitive Skin , Controversial Ads , Soap Wars , Is It Safe To Use Soap On Face , Ashwini Gangal , Soap Marketing , Soap Brand , What Is Sebamed , Is Honey Pure , Is It Safe To Eat Honey , Lab Test For Soap , Ph Balanced Skin ,

Skoda's SUV Kushaqs means king in Sanskrit


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Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Last week, in a press release that came to my inbox all the way from Mladá Boleslav, a city in the Central Bohemian Region of the Czech Republic, Skoda announced the name of its new SUV: Kushaq. In Sanskrit, Kushak means king. The name begins with K and ends with Q, by design; it’s acoustically in sync with Skoda’s other SUVs – Kodiaq, Karoq and Kamiq.
In the ad film, through which the name of the new SUV is announced, Skoda makes a visible effort to position itself as a brand for India. Essentially a country montage, the film is packed with uniquely Indian elements like palm reading, the lotus, a rural classroom, kite flying, astrology, dumb charades, the daily newspaper crossword, etc. ....

Firoz Shah Tughlak , Maharana Pratap , North Eastern , Ashwini Gangal , Skoda New Suv Price , Skoda New Suv , Skoda Kushaq , Skoda Kushak , Kushak Sanskrit , Kushak King Sanskrit , Car Names , Automobile Marketing , Skoda Suv Test Drive , How To Book Skoda Car , Skoda New Car , Is It Safe To Test Drive In Covid , Contactless Skoda Showroom , Interesting Car Names , பிரோஜ் ஷா துக்லக் , மஹாரா பிரதாப் , வடக்கு கிழக்கு , அஸ்வினி கங்கல் , ஸ்கோடா புதியது சூவ் ப்ரைஸ் , ஸ்கோடா புதியது சூவ் , ஸ்கோடா குஷாக் , குஷாக் சமஸ்கிருதம் ,

Seen out of context, this Volvo ad looks opportunistic


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A curious case of covid copywriting or vaccine tinted lens of the beholder?
I saw this ad (above) on Twitter on January 7. The copywriting jumped out at me; these days, a promise to save lives has that sort of impact, doesn’t it? My first reaction on seeing the advertisement was: ‘Oh, that’s borderline opportunistic copywriting…’, because, it felt as though the advertiser was just trying to make the right noises and pander to mass sentiment. After all, the present day zeitgeist is riddled with anxiety over viruses and vaccines.
Here s the full tweet:
After decades of innovation, receiving admiration and also criticism for our pursuit to make driving as safe as it can be, we’re stepping into this year with the promise of doing more. Stay tuned for what’s coming.#VolvoCars#S60 ....

Hesham Choudhary , Volvo Xc40 , Volvo S60 , Volvo Sedan , Car Ads , Automobile Advertising , Ashwini Gangal , Volvo Ads , Is Volvo Car Safe , Is It Safe To Drive Volvo , Covid Copywriting , Old Volvo Ads , Covid Vaccine , Covid Virus , Contactless Test Drive , Volvo Showroom , ஹிஷாம் சவுத்ரி , வால்வோ செடான் , அஸ்வினி கங்கல் , இருக்கிறது வால்வோ கார் பாதுகாப்பானது , இருக்கிறது அது பாதுகாப்பானது க்கு இயக்கி வால்வோ , வால்வோ ஷோரூம் ,

From Facebook's tearjerker to Akshay Kumar's covid message to CREDs IPL hit, a round-up of the best ads of 2020...


From Facebook s tearjerker to Akshay Kumar s covid message to CRED s IPL hit, a round-up of the best ads of 2020.
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. Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.
Call me biased, but advertisements are the blood on which brands run. Without the right amount, there’s something amiss; 2020 was the Beelzebub of amiss.
Before COVID-19 hit our shores, Bollywood star Salman Khan had become Pepsi’s brand ambassador and Maisie Williams, of Game of Thrones fame, told us to “Let it go” in a Super Bowl commercial.
Then the pandemic struck. For a short while, we saw ads made from stock images and old footage… it’s what one could do at that time, but even then, some people excelled. As the year progressed, so did the nature of ads. From bold and optimistic, they turned cautious and reassuring. And now, we have started seeing shades of hope. ....

Tamil Nadu , Uttar Pradesh , Jhappi Pappi , Akshay Kumar , Aishwarya Ramesh , Anirban Choudhury , Ashwini Gangal , Abhinav Anand , Ankita Madan , Prasoon Joshi , Shreyas Kulkarni , Debashish Chakraborty , Dabur Pudin Hara , Honda Stayathome , Abid Hussain Barlaskar , Priyanka Channana , Salman Khan , Nikhil Narayanan , Maisie Williams , Badalke Apna Byabhaar , Whatsapp Itsbetweenyou , Narendra Modi , Ananya Pathak , Meri Jaan , Rahul Bose , Pooja Milk Centre ,