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Are content creators the only catalysts for authentic influencer marketing?

Industry experts reveal how influencers shape public perception, offering insights into their evolution.

Kunal kishoreAjey nagarAparajita mukherjeeAmit bhadanaShreyas kulkarniBhuvan bamAshish chanchlaniAnurag iyerInfluencer market reportInfluencer marketing

The afaqs! Reporters Wishlist for 2024

As we bid adieu to 2023, our reporters express their unvarnished desires for the coming year.

Keith sequeiraBenita chackoShreyas kulkarniAnisha qureshiCheenu agarwalUbaid zargarAsia pacificYash bhatiaVirat kohliGeet lullaSamne yeh kaun aayaHappy newNew yearPepsi colaShelf bay breakerBig babool

Ads we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.

Max verstappenCheenu agarwalKareena kapoor khanShubhankar senSanta clausBenita chackoTroy hawkeBoman iraniLos angelesAamir khanChristopher nolan oppenheimerGoogle yehHarbhajan singhShah rukh khanJaaved jaaferiRuchika jha

How can startup brands balance performance marketing with brand building?

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

Rohan mehtaRishabh jaroliNidhi sinhaShreyas kulkarniKinnect mehtaMccann worldwideMccann worldwideGoogle searchArvind rp

Startup Brands Summit 2023 is here

The second edition of Startup Brands Summit by afaqs! will be held at The Leela, Mumbai, 9:30 AM onwards.

Vanda ferraoSagar kochharGaurav dhawanShrenik gandhiIsha dhobleVikasd naharNidhi sinhaVijay shekhar sharmaRishabh jaroliVishal guptaShreyas kulkarniMurali krishnanJignesh keniaArjun rastogiDeepti karthikPrerna tirumalai

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