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How local language content is driving the growth of audio consumption afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.
100 year old pandemic, 100 year old advertisements. Share Via: Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu. Over the last 12 months I ve taken to something called narrative prophylaxis - protecting oneself with stories. I ve been reading different kinds of books - old, new, fiction, non-fiction. I toggle between formats - paperback, kindle, audio books. One of the books I finished reading recently (actually, listening to on Amazon s Audible) is a shocker titled The Great Influenza: The Story of the Deadliest Plague in History by John M. Barry. Written in 2004, it s a brilliant, detailed account of the 1918 flu pandemic, that overlapped with the 1st world war. ....
Share Via: Marketing musings with Shubhranshu Singh, global head â marketing, Royal Enfield. It all began when he called me few weeks ago to object to the use of âcultâ as a descriptor for brand Royal Enfield, in an article we published about bike personalisation. I asked him to explain why that was a problem. He did, and then before I knew it, Iâd chatted with Shubhranshu Singh, global head â marketing, Royal Enfield, for over an hour, about all things marketing, because â âIâve done nothing except marketing since 1999.â That was the year he joined Hindustan Unilever. Edited excerpts of a conversation about brand marketing, geared towards separating the âpufferyâ from the real thing: ....
Share Via: In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media. At the recently concluded vdonxt Week, an afaqs! conference about the business of online video, I spoke to Ormax Media s Shailesh Kapoor, a modern day soothsayer, whose job it is to predict whether a given piece of video content will have the desired impact on its intended audience. His team comprises 27 professionals. Over 20 minutes, he fielded five questions from me and one from the audience. Watch the full session on video below or read on for highlights. Edited excerpts. Ormax is in the business of content testing. You give the makers of content an advocacy score â a numeric word of mouth score that reflects the percentage of people who like something enough to recommend it to others. What kind of content is getting a high score of late and whatâs not working? ....
Share Via: New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today. Both ads start with a crunch - in one, a homemaker dips Britannia Toastea in chai and starts dispensing her bahu duties towards her sasurji, kiddo and hubby with panache, as her saas (Neena Gupta, by the way) looks on with pride. Meanwhile, in another ad, for Parle G, a kid cutely relieves his mom of her thankless, nonstop housework by making the family - (again, a sasur, a hubby and a kiddo) - realise that she needs a break from fetching them their chai and looking for lost objects. It takes the brand s G for Genius stance ahead. ....