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As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. We’re yet to hear the last of this battle.
In the meanwhile, let’s pause and look at the line in tiny font that punctuates most of Sebamed’s controversial ads: ‘Creative visualization of reports based on tests conducted by an independent lab, accredited by NABL’. ....

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