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Seen out of context, this Volvo ad looks opportunistic


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A curious case of covid copywriting or vaccine tinted lens of the beholder?
I saw this ad (above) on Twitter on January 7. The copywriting jumped out at me; these days, a promise to save lives has that sort of impact, doesn’t it? My first reaction on seeing the advertisement was: ‘Oh, that’s borderline opportunistic copywriting…’, because, it felt as though the advertiser was just trying to make the right noises and pander to mass sentiment. After all, the present day zeitgeist is riddled with anxiety over viruses and vaccines.
Here s the full tweet:
After decades of innovation, receiving admiration and also criticism for our pursuit to make driving as safe as it can be, we’re stepping into this year with the promise of doing more. Stay tuned for what’s coming.#VolvoCars#S60 ....

Hesham Choudhary , Volvo Xc40 , Volvo S60 , Volvo Sedan , Car Ads , Automobile Advertising , Ashwini Gangal , Volvo Ads , Is Volvo Car Safe , Is It Safe To Drive Volvo , Covid Copywriting , Old Volvo Ads , Covid Vaccine , Covid Virus , Contactless Test Drive , Volvo Showroom , ஹிஷாம் சவுத்ரி , வால்வோ செடான் , அஸ்வினி கங்கல் , இருக்கிறது வால்வோ கார் பாதுகாப்பானது , இருக்கிறது அது பாதுகாப்பானது க்கு இயக்கி வால்வோ , வால்வோ ஷோரூம் ,