Agencies caution advertisers against knee-jerk response to rise of social media | Analysis campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Global social media ad spend to reach $247.3 bn in 2024: WARC adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.