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Report: Online publishers see revenue rebound - Advertising

Interesting takeaways from the report include:
• Tech and Telecom both increased revenue by 31% YoY
• Tech and Telecom increased share by 16% YoY
• 25% of revenue was accounted for in CPG
• 15% of revenue was accounted for in Retail
The Travel category was the big loser for 2020 as many consumers stopped traveling because of restrictions brought on by the pandemic. Overall, the travel category saw a revenue decrease of about 56%.
2020 was a year of resilience and resurgence for publishers, said Patrick O Leary, Boostr co-founder & CEO. The industry was in the perfect position to embrace, and ultimately leverage, rapidly changing consumer behaviors, interests, and uncertainties. However, there were clear winners and losers. Those that had full visibility into pipeline, forecasts, sales activity, products, and inventory were able to identify where new opportunities were and what products were needed to win them. And, unfortunately, those with mor ....

Patrick Oleary , Patricko Leary , Advertising Trends , Nline Publishing Trends , Ublisher Ads , பேட்ரிக் ஒலோரி ,

Polomarket otwiera sklepy w niedziele - Biznes w INTERIA.PL

Polomarket otwiera sklepy w niedziele - Biznes w INTERIA.PL
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Report underlines importance of brands knowing where ads will be displayed - Advertising

Report underlines importance of brands knowing where ads will be displayed
New data out from Integral Ad Science underlines the importance of brand safety - and brands knowing not only when ads will be shown but where and adjacent to what other content. That s because while overall internet usage, ad viewability, and even engagement metrics have improved over the past year, so has the chance that a brand s ad will be displayed next to unwanted content.
Integral Ad Science has released the H2 2020 Media Quality Report and among the more interesting findings is this: brands are being exposed to greater safety risks - namely having their ads displayed adjacent to adult content or hate speech. According to their data mobile video, which is the safest ad format to mitigate ad fraud (0.3%), is actually the least safe when it comes to brand risk (8.6%). ....

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Expert: The opportunity CTV is bringing to digital advertisers - Advertising

Expert: The opportunity CTV is bringing to digital advertisers
In the digital landscape there are two main players: Google and Facebook. Both have a lock on much of the digital marketing space, but with consumers increasing thirst for content - particularly video - there is a chance for digital brands to break free of the duopoly. Here s how.
Kristina: How is TV/streaming video so different from the rest of the online ad space?
Tal Chalozin, CTO & Co-Founder, Innovid: In the digital landscape, the Google-Facebook duopoly has long ruled over the entire space. The reaction to Google s announcement showcases its dominance in the space but, in CTV, things are different. You ll never have just a handful of players way ahead of everyone else - you need all of them, as they all bring different things to the table. Although Roku s big acquisition of Nielsen s addressable tech put them at an advantage, CTV will not be a winner-take-all market. ....

Ctv Advertising , Advertising Tips , Advertising Trends ,

Week at a glance: Q&A with Sumanto Chattopadhyay; Print, TV gear up for fresh lockdowns

Week at a glance: Q&A with Sumanto Chattopadhyay; Print, TV gear up for fresh lockdowns
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