Kantar reveals Google has taken the title of consumers' most preferred ad platform in Asia Pacific, retaining its first position clinched last year. According to Kantar Media Reactions 2023, most consumers consider ads on Google to be relevant and useful, with few viewing them negatively. Google is the second favourite platform for marketers in APAC. Among marketers, YouTube leads the top of the charts, demonstrating that perhaps for now marketers prefer established media brands, even if they do