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By John Glenday-03 March 2021 12:00pm 4 things you need to know about Disney’s digital ad sales plan Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021. To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review Disney’s beefed-up ad sales offering and the likelihood of it meeting these targets. Disney is getting ambitious about programmatic Disney isn’t mucking about in its quest to pivot ad sales towards the programmatic end of the system, projecting a rapid 80% rise in automated revenue this year to account for as much as 50% of its addressable and linear revenue by 2024. ....
Disney expects 80% hike in automated revenue, ramps up on adtech and programmatic Details 03 March 2021 The Disney advertising sales and the technology team is now working to build what it called a “highly-advanced and data-informed audience-based ad server” that sits at the center of the Disney Platform. According to a press statement, with this single unified ad platform, advertisers can “maximise yield on their advertising spend”. Disney initially started the experiment with Disney Hulu XP, enabling advertisers to buy once and deliver to audiences across Hulu and Disney’s addressable inventory. Disney said that this allowed advertisers to buy and manage inventory programmatically across Disney properties. ....
The People Platform™ From Epicenter Selected by National CineMedia and Screenvision Media For Future Of Cinema Audience Measurement Deploying Always-On, Location-Based Mobile Measurement Enables Geo-Verified Response from Over 95M Consumers in U.S.; Feeds Cinema Data Into Nielsen Media Impact Platform News provided by Share this article Share this article BOSTON, Jan. 14, 2021 /PRNewswire/ Epicenter Experience today announced that their technology The People Platform has been selected by cinema advertising industry leaders National CineMedia (NCM) and Screenvision Media as the new future of Cinema audience measurement. Through its cloud-based mobile technology, The People Platform is purpose-built for the Experience Economy, enabling authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior. ....