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Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea

Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea
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Harikrishnan pillaiBestmediainfo bureauMishra mumbaiMiddle eastஹரிகிருஷ்ணன் பிள்ளைமிஸ்ரா மும்பைநடுத்தர கிழக்கு

German skincare brand Sebamed takes a dig at HUL s Dove, Pears and Lux over excessive pH

Choose the expert care of pH 5.5 with Sebamed Cleansing Bar. Conceptualised by The Womb, the series of ads claimed HUL soaps can be rough to the skin as their pH levels match that of laundry bars. In its digital video, Sebamed claims the ads of Lux, Dove and Pears soaps try to portray that they are luxurious, grand and smooth but the inner truth is that it is not at all healthy to the skin. Jab baat aapke skincare ki ho, toh filmstars ki nahi, science ki suno! Choose the expert care of pH 5.5 with Sebamed Cleansing Bar. The campaign has already caught the attention of the country s leading brand strategists.

Sebamed sebamedindiapicRamesh narayanBestmediainfo bureauMishra mumbaiSebamed cleansingWill dermatologistAmbi parameswaranSebamed indiaEconomic timesGerman skincare brandPears and luExcessive phரமேஷ் நாராயண்மிஸ்ரா மும்பைசேபபமேட் சுத்திகரிப்புவிருப்பம் தோல் மருத்துவர்

Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International

Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International In a conversation with BestMediaInfo.com, the CEO of Dentsu International India shares the advertising outlook for 2021 Anand Bhadkamkar Digital will grow at 20% in 2021 while print will be able to touch theÂ pre-CovidÂ levels only by 2022, said Anand Bhadkamkar, CEO, Dentsu International India.Â âDigital will be the driver for growth across businesses in 2021 and will remain as the core focus for Dentsu International in India as Covid-19 has accelerated the digital transformation,â he said. Advertisement Bhadkamkar said digital is the only medium that has grown in 2020. The Dentsu network is targeting a growth faster than the market and it will be supported by its strength in digital, he said.Â

Dentsu webchutneyAnand bhadkamkarMerkle sokratiDentsu mcgarrybowenDentsu internationalDentsu aegis networkFractal incBestmediainfo bureauDentsu international indiaMishra mumbaiJone danOne dentsuதெந்ட்சு சர்வதேசதெந்ட்சு ஆதரவு வலைப்பின்னல்பின்னிணைப்பு இன்க்தெந்ட்சு சர்வதேச இந்தியா

TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra

TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra Speaking to BestMediaInfo.com, Krishnan, Head of Marketing, Melorra said the brand wants to utilise its retail offering for growth and plans online and offline presence in customer communication. The jewellery brand is looking at increasing its experience centre visibility by strategic BTL activities Sharat Krishnan In the next three-four years, online jewellery brand Melorra plans to invest hugely on brand, experience centres and technology to fuel growth. In 2021, the brand wants to utilise its harmonious retail offering with the help of both online and offline presence in customer communication.

Sharat krishnanBestmediainfo bureauMishra mumbaiTv and digitalMarketing mix in 2021ஷரத் கிருஷ்ணன்மிஸ்ரா மும்பைதொலைக்காட்சி மற்றும் டிஜிட்டல்சந்தைப்படுத்தல் கலவை இல்

Ideas can never be replaced by AI, says Rana Barua of Havas Group India

In a conversation with BestMediaInfo.com, Rana Barua, Group CEO, Havas Group India, shares the impact of pandemic on the group s business and future growth strategy

Rana baruaHavas groupHavas group indiaBestmediainfo bureauMishra mumbaiGroup indiaராணா பெருஞ்ஹவாஸ் குழுஹவாஸ் குழு இந்தியாமிஸ்ரா மும்பைகுழு இந்தியா