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German skincare brand Sebamed takes a dig at HUL s Dove, Pears and Lux over excessive pH

Choose the expert care of pH 5.5 with Sebamed Cleansing Bar. Conceptualised by The Womb, the series of ads claimed HUL soaps can be rough to the skin as their pH levels match that of laundry bars. In its digital video, Sebamed claims the ads of Lux, Dove and Pears soaps try to portray that they are luxurious, grand and smooth but the inner truth is that it is not at all healthy to the skin. Jab baat aapke skincare ki ho, toh filmstars ki nahi, science ki suno! Choose the expert care of pH 5.5 with Sebamed Cleansing Bar. The campaign has already caught the attention of the country s leading brand strategists.

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