Dentsu elevates Kartik Iyer to COO, hands Divya Karani additional media biz mandate | Advertising
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Pic Credit: Unsplash The first wave of the pandemic led to drastic changes in the business environment across all sectors. Individuals, too, were impacted on a personal level by a variety of factors. Amidst the gloom and doom of 2020, companies were looking forward to the reunion of employees at their workplace around Q2 this year. Unfortunately, the second wave of the pandemic, much worse than the first, has made this close to impossible at the moment. With this comes the question playing around in most minds: will the work from home culture set in permanently? With the current sentiment, leaders seem to believe that the work from home culture is here to stay. However, this might vary according to the nature of the work. Speaking about the likeliness of this, Anand Bhadkamkar, CEO, Dentsu International India, says, “It won t be a permanent culture. Businesses will operate at 60-40 capacity once things settle down. Companies have given up their premises and people hav
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As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Effie Asia Pacific announced that Shubhranshu Singh, Global Head â Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Singh is the Global Head â Brand and Marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career.
linkedin The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief. The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain channels tampering with BARC data to boost ratings, followed by the arrest of the CEO of Republic TV Vikas Khanchadani and two others connected with BARC, marketers carefully evaluated their decisions on the selection of mediums and channels.
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