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Ever since Sebamedâs campaign came out, this two-letter word has taken centre stage.
Sebamed, a leading German skincare company, has managed to do something that many wouldnât have expected. It has taken direct shots at Hindustan Unileverâs soap brands Lux, Dove and Pears, and another soap brand Santoor. It was a case of comparative advertising last seen over a decade ago.
Through print and two digital ads conceptualised by The Womb, the doctor-prescribed soap brand illustrates how Luxâs pH level is the same as Rin, a dishwashing soap bar. And also how Doveâs pH level is seven, but its own is 5.5, which is ideal for sensitive skin.
Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
Conceptualised by The Womb, the series of ads claimed HUL soaps can be rough to the skin as their pH levels match that of laundry bars.
In its digital video, Sebamed claims the ads of Lux, Dove and Pears soaps try to portray that they are luxurious, grand and smooth but the inner truth is that it is not at all healthy to the skin.
Jab baat aapke skincare ki ho, toh filmstars ki nahi, science ki suno!
Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
The campaign has already caught the attention of the country s leading brand strategists.