TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
Speaking to BestMediaInfo.com, Krishnan, Head of Marketing, Melorra said the brand wants to utilise its retail offering for growth and plans online and offline presence in customer communication. The jewellery brand is looking at increasing its experience centre visibility by strategic BTL activities
Sharat Krishnan
In the next three-four years, online jewellery brand Melorra plans to invest hugely on brand, experience centres and technology to fuel growth. In 2021, the brand wants to utilise its harmonious retail offering with the help of both online and offline presence in customer communication.