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Despite a difficult 2020, the project funded by the European Union confirms the results of its first year, focusing on digital communication and products quality.
BOLOGNA, Italy, May 14, 2021 /PRNewswire/ The transformation of the world during the year of the pandemic has forced professionals to rethink their actions in terms of communication and trade.
The European Art of Taste, the project funded by the European Union to promote the excellence of fruit and vegetables made in Italy in China, Japan and Taiwan, has focused on innovative and digital communication strategies, managing to keep alive the relationships with consumers and professionals in the sector.
In Its Second Year Of Activity, The European Art Of Taste Confirms The Potential Of Italian Fruit And Vegetables In China, Japan And Taiwan
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Although the impact of Covid-19 has complicated communication and exchange between the EU and Asian countries, the interest of consumers and professionals in made in Italy fruit and vegetables has continued to increase.
BOLOGNA, Italy, April 26, 2021 /PRNewswire/ The second year of The European Art of Taste, the project funded by the European Union to enhance knowledge of Italian fruit and vegetables in China, Japan and Taiwan, confirmed the growth trend. In Asia, Italian fruit and vegetables are popular thanks to their taste quality and an extraordinary ability to communicate their values in terms of tradition, production competence and taste excellence.
In Its Second Year Of Activity, The European Art Of Taste Confirms The Potential Of Italian Fruit And Vegetables In China, Japan And Taiwan
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