In Its Second Year Of Activity, The European Art Of Taste Confirms The Potential Of Italian Fruit And Vegetables In China, Japan And Taiwan
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Although the impact of Covid-19 has complicated communication and exchange between the EU and Asian countries, the interest of consumers and professionals in made in Italy fruit and vegetables has continued to increase.
BOLOGNA, Italy, April 26, 2021 /PRNewswire/ -- The second year of The European Art of Taste, the project funded by the European Union to enhance knowledge of Italian fruit and vegetables in China, Japan and Taiwan, confirmed the growth trend. In Asia, Italian fruit and vegetables are popular thanks to their taste quality and an extraordinary ability to communicate their values in terms of tradition, production competence and taste excellence.