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Dentsu Malaysia Makes Three Changes to Senior Leadership

dentsu Malaysia hires big industry names to strengthen positioning

Resorts World Genting hands dentsu Malaysia media duties

Resorts World Genting hands dentsu Malaysia media duties
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Leadership change at dentsu Malaysia as Tan Kien Eng takes over

Leadership change at dentsu Malaysia as Tan Kien Eng takes over Details 05 February 2021 Dentsu Malaysia has named Tan Kien Eng as CEO, effective 8 February, taking over from Nicky Lim who is moving on to pursue other interests close to six years after he first took over in 2015. Tan (pictured left) will report to Ashish Bhasin, CEO, dentsu Asia Pacific. Meanwhile, Lim (pictured right) will leave on 15 February to ensure a smooth transition of leadership in the market. Tan will be responsible for continuing the business’ transformation journey, driving integration across media, creative and CXM service lines. He is also tasked with building a strong culture with its employees and growth for its clients business. Tan was most recently with Publicis Groupe Malaysia as CEO, stepping down after more than four years. He was first named to the role in 2016 and was CEO of Leo Burnett Malaysia prior to that, a position he took on in 2007.�

SP Setia Appoints Dentsu s Carat as Media Agency in Malaysia | Branding in Asia Magazine

The development and investment group has properties across Malaysia and internationally. Image via Youtube SP Setia Group has appointed Dentsu Malaysia to helm their media planning and buying services. Dentsu has built an integrated team and services capability for Setia group under its agency brand Carat and will be responsible for strategic media planning, integrated media buying, and investment strategy for the Group Brand & Marketing and all the business units. The tenure of appointment is for 2 years and has been awarded to Dentsu after a competitive pitch across multiple agencies. SP Setia is a property development and investment group that has undertaken projects in the Malaysian states of Selangor, Penang, Johor, and Kota Kinabalu. They have worked internationally in Vietnam, Singapore, Australia, China, Japan, and the United Kingdom.

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