After onboarding the first APAC customers, Sustainability & ESG software provider, Sustaira, expands into the APAC Region with a strategic regional partner.
Property portal 99 Group names dentsu s Happy Marketer as digital partner Details 23 February 2021
Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency.
Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strategy, 99 Group will
Leadership change at dentsu Malaysia as Tan Kien Eng takes over Details 05 February 2021
Dentsu Malaysia has named Tan Kien Eng as CEO, effective 8 February, taking over from Nicky Lim who is moving on to pursue other interests close to six years after he first took over in 2015. Tan (pictured left) will report to Ashish Bhasin, CEO, dentsu Asia Pacific. Meanwhile, Lim (pictured right) will leave on 15 February to ensure a smooth transition of leadership in the market.
Tan will be responsible for continuing the business’ transformation journey, driving integration across media, creative and CXM service lines. He is also tasked with building a strong culture with its employees and growth for its clients business. Tan was most recently with Publicis Groupe Malaysia as CEO, stepping down after more than four years. He was first named to the role in 2016 and was CEO of Leo Burnett Malaysia prior to that, a position he took on in 2007.�
dentsu names APAC chief growth officer for CX biz Details 01 February 2021
Dentsu Asia Pacific has appointed Rachel Ooi as chief growth officer, customer experience management (CXM) for its Asia Pacific operations, effective immediately. In the newly created role, Ooi (pictured) will be responsible for bolstering CXM s regional footprint through new business and organic growth, working closely with media and creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions.
Ooi has dual reporting lines to Zhengda Shen, CEO, CXM, dentsu Asia Pacific, and Owen McCorry, global chief growth officer, CXM, dentsu. She joins from Accenture where she was previously MD, Industry X.O lead (growth markets) based in Singapore. Prior to that, she was with General Electric where she led ecosystem alliance for the Asia Pacific region. In that r