dentsu Malaysia names Kunal Roy CEO of creative service line Details 22 July 2021
Dentsu Malaysia has appointed Kunal Roy (pictured) to the newly created role of CEO dentsu creative service line. Roy (pictured) will initiate the transformation of dentsu malaysia’s creative line of service in tandem with dentsu international’s brand evolution and simplified business model, developing a modern creativity offering underpinned by a new delivery model called “AOR - agency of record - on demand”.
Roy brings 20 years’ worth of experience with agencies such as Leo Burnett, Saatchi & Saatchi, Cheil Worldwide, Ogilvy, BBDO, and TBWA\. According to dentsu, he has a demonstrated track record in building brands with clients such as Samsung, Coca Cola, adidas, McDonald’s, Unilever, P&G, Standard Chartered Bank, Mondelez, Nestlé, Ministries of Tourism, Etihad Airways, Axiata, and Maxis. He was previously chief strategy officer at Publicis
Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”.
PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.
Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards.
Lemonade’s Managing Director Ruhana DaSilva will lead the newly expanded Isobar team.
Ruhana DaSilva, Managing Director, Lemonade
Dentsu Malaysia has merged Lemonade into Isobar. Lemonade’s influencer marketing and social commerce offerings will now reside within Isobar, which will become the network’s go-to-market brand for experience-led transformation for brands.
The aim, says CEO Kien Eng Tan, is for clients to have easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services, and transformation consulting in an age of inclusive intelligence.
“Customer experiences have changed in 2020, and we can only expect to see more brands shifting their focus on creating and realizing hyper-transformational customer experiences,” said Tan.
Publicis Groupe names Malaysia MD to oversee media and digital Details 03 March 2021
Publicis Groupe Malaysia has appointed Sudarshan Saha as MD - media and digital. According to his LinkedIn, Saha (pictured) will be responsible for driving the business growth of Starcom, Zenith, Spark Foundry, Performics, Digitas and PMX. It is understood that he began his role on 1 March.
He reports to Publicis Groupe CEO for Malaysia Neil Hudspeth, with regional reporting to Ian Loon who was appointed Publicis Groupe CEO for media and digital across Singapore, Malaysia and Indonesia in the fourth quarter of last year. Saha will lead a newly configurated team of senior leaders and digital experts, notably Piyee Wong, Randolph Tan, May Har Siew, Karan Tyagi, Vinod Kumar, Shelly Ng and Ugandhar Pilla.