Joining her is fellow founder and managing partner Sudhansh Jadon. DaSilva told A+M that REISE is a digital consultancy that bridges strategy and activation, driving meaningful results to the most complex ideas and organisations.
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Lemonade’s Managing Director Ruhana DaSilva will lead the newly expanded Isobar team.
Ruhana DaSilva, Managing Director, Lemonade
Dentsu Malaysia has merged Lemonade into Isobar. Lemonade’s influencer marketing and social commerce offerings will now reside within Isobar, which will become the network’s go-to-market brand for experience-led transformation for brands.
The aim, says CEO Kien Eng Tan, is for clients to have easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services, and transformation consulting in an age of inclusive intelligence.
“Customer experiences have changed in 2020, and we can only expect to see more brands shifting their focus on creating and realizing hyper-transformational customer experiences,” said Tan.