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SourceCode by GroupM: Industry leaders share insights to help shape future of marketing

Analysis: With Netflix on board, is Astro about to realise its aggregator ambitions?

Details 28 June 2021 Astro is turning 25 this year and it is well on its way to fulfilling its ambition of becoming Malaysia s top aggregator of streaming services, a goal that was listed in its quarterly report for the financial year ending 31 January 2022. The broadcasting company recently inked a partnership with Netflix, adding on to the list of streaming platforms under its offerings - Astro Go, Disney+ Hotstar, HBO Go and iQIYI. It also comes shortly after Astro launched its own streaming service sooka earlier this month to offer both paid and free content. Our vision is to be Malaysia s number one entertainment destination across screens for everyone, whether individuals, homes or enterprises, the broadcasting company said in its quarterly report. Meanwhile, Citi also said previously that it was favourable about Astro s new initiatives, adding that the broadcasting company is favourably placed to push such an aggregation strategy whic

Analysis: Google s third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros

Analysis: Google s third-party cookies wipe out delay to 2023 sends industry lifeline, say adtech pros
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