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S P Setia s new president Choong begins work on business sustainability

S P Setia shuffles leadership with new CEO and COO

S P Setia shuffles leadership with new CEO and COO Details 03 February 2021 S P Setia has named Choong Kai Wai as president and CEO and Koe Peng Kang as deputy president and COO, replacing Khor Chap Jen and Wong Tuck Wai respectively as they retire by the end of September this year. According to the company, the leadership transition follows a succession plan which is part of the company’s leadership talent agenda. The succession plan aims to sustain the leadership position of S P Setia as the leading property developer in Malaysia. Choong is responsible for building organisational capabilities to carry on the momentum that Khor has developed. He has more than 30 years of experience in the property and construction industry with experiences ranging from technical to business leadership roles. He is currently EVP of S P Setia, leading the Australia market and joined in May 2010. Choong will be supported by Koe who has been with t

SP Setia Appoints Dentsu s Carat as Media Agency in Malaysia | Branding in Asia Magazine

The development and investment group has properties across Malaysia and internationally. Image via Youtube SP Setia Group has appointed Dentsu Malaysia to helm their media planning and buying services. Dentsu has built an integrated team and services capability for Setia group under its agency brand Carat and will be responsible for strategic media planning, integrated media buying, and investment strategy for the Group Brand & Marketing and all the business units. The tenure of appointment is for 2 years and has been awarded to Dentsu after a competitive pitch across multiple agencies. SP Setia is a property development and investment group that has undertaken projects in the Malaysian states of Selangor, Penang, Johor, and Kota Kinabalu. They have worked internationally in Vietnam, Singapore, Australia, China, Japan, and the United Kingdom.

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