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Furniture World News By Nic Ledoux on 6/1/2021
Luxury upholstery specialist Bradington-Young, a division of Hooker Furnishings, reports that they will debut a line of fully customizable, domestically manufactured office chairs at this year’s Spring High Point Market. Called
“Home Office BY Design,” the collection is being offered in response to the increased demand for home office furniture driven by pandemic related work-from-home trends. Fully customizable, consumers can personalize their office chairs in more than 400 options – including any combination of fabrics, leathers, novelty leathers and chair base colors – to coordinate with their home décor.
“Working from home is no longer just a response to the pandemic, it has become a way of doing business for many companies. Consumers understand this permanency and are upgrading their home office environments to align its design with the same quality
Furniture World News By Nic Ledoux on 5/13/2021
Luxury leather upholstery producer Bradington-Young, a division of Hooker Furnishings, will add four additional products to its highly successful
Plaza Midwood collection as the company continues to target HENRYs (high earners, not rich yet) among Gen X and millennial consumers. The new products will be introduced at the upcoming High Point Market.
Plaza Midwood, offers smaller, yet functional pieces with an updated style aesthetic and appeals to those who live in loft-style spaces or homes with open floor plans who can spend more money.
“Through our research, we know that customization and modern design are both important to younger consumers and are becoming increasingly desirable to other target audiences who are able to purchase quality furnishings that last longer and are customized to fit their needs,” said Cheryl Sigmon, vice president of merchandising f
Furniture World News By Nic Ledoux on 5/5/2021
Targeting the next generation of furniture buyers, Hooker Furniture will unveil its new Commerce & Market brand of accent and occasional pieces at the June High Point Market. Interior designers were front-of-mind when the Hooker Furniture team developed the dynamic palette and flexible applications of pieces within the new brand. With its moderately-scaled assortment, eclectic looks and affordable price points, the 75-piece group is also intended to resonate with omnichannel, e-commerce and boutique retailers, where many Millennials and Gen X consumers shop for furniture.
“Commerce & Market is a lifestyle brand that is intentionally set apart from our current portfolio of products and brands,” said Alexandra O’Hare, vice president of marketing and interior design for Hooker Furniture. “Covering a variety of categories in a range of scales to accommodate everything
Furniture World News By Nic Ledoux on 4/23/2021
Responding to a rise in consumer demand for luxury home furnishings, Hooker Furniture will expand its upholstery offering at the spring High Point Market with a new premium upholstery brand. Attracting consumers looking for aspirational designs to elevate their spaces, Aspire by Hooker Upholstery offers a variety of sophisticated styles with subtle, yet striking design details. Aspire incorporates stylish details such as channeling, wood trims, braided leather welts, and laced leather trims as well as sophisticated forms that conceal the unexpected function of power motion furniture.
“Over the past several years, we’ve seen tremendous demand for the higher-end segment of our portfolio. Consumers – who have spent so much time at home due to the pandemic – are inspired to dream big and plan the perfect home environment they’ve always longed for,” said Jenni Jungers,