Furniture World News By Nic Ledoux on 5/5/2021
Targeting the next generation of furniture buyers, Hooker Furniture will unveil its new Commerce & Market brand of accent and occasional pieces at the June High Point Market. Interior designers were front-of-mind when the Hooker Furniture team developed the dynamic palette and flexible applications of pieces within the new brand. With its moderately-scaled assortment, eclectic looks and affordable price points, the 75-piece group is also intended to resonate with omnichannel, e-commerce and boutique retailers, where many Millennials and Gen X consumers shop for furniture.
“Commerce & Market is a lifestyle brand that is intentionally set apart from our current portfolio of products and brands,” said Alexandra O’Hare, vice president of marketing and interior design for Hooker Furniture. “Covering a variety of categories in a range of scales to accommodate everything