Furniture World News
By Nic Ledoux on
4/23/2021
Responding to a rise in consumer demand for luxury home furnishings, Hooker Furniture will expand its upholstery offering at the spring High Point Market with a new premium upholstery brand. Attracting consumers looking for aspirational designs to elevate their spaces, Aspire by Hooker Upholstery offers a variety of sophisticated styles with subtle, yet striking design details. Aspire incorporates stylish details such as channeling, wood trims, braided leather welts, and laced leather trims as well as sophisticated forms that conceal the unexpected function of power motion furniture.
“Over the past several years, we’ve seen tremendous demand for the higher-end segment of our portfolio. Consumers – who have spent so much time at home due to the pandemic – are inspired to dream big and plan the perfect home environment they’ve always longed for,” said Jenni Jungers, vice president of merchandising for Hooker Upholstery. “Consumers are embracing the power of improving their personal health and comfort by investing in their homes.”