Furniture World News By Nic Ledoux on 5/13/2021
Luxury leather upholstery producer Bradington-Young, a division of Hooker Furnishings, will add four additional products to its highly successful
Plaza Midwood collection as the company continues to target HENRYs (high earners, not rich yet) among Gen X and millennial consumers. The new products will be introduced at the upcoming High Point Market.
Plaza Midwood, offers smaller, yet functional pieces with an updated style aesthetic and appeals to those who live in loft-style spaces or homes with open floor plans who can spend more money.
“Through our research, we know that customization and modern design are both important to younger consumers and are becoming increasingly desirable to other target audiences who are able to purchase quality furnishings that last longer and are customized to fit their needs,” said Cheryl Sigmon, vice president of merchandising f
Operator
Greetings, ladies and gentlemen, and welcome to the Hooker Furniture Quarterly Investor Conference Call reporting its operating results for the 2021 third quarter. [Operator Instructions]. As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host, Paul Huckfeldt, Vice President, Finance and Chief Financial Officer for Hooker Furniture Corporation.
Paul A. Huckfeldt
Senior Vice President, Finance and Accounting and Chief Financial Officer
Thank you, Joel. Good morning, and welcome to our quarterly conference call to review financial results for the fiscal 2021 third quarter, which began August 3, 2020, and ended November 1, 2020. We certainly appreciate your participation this morning. Paul Toms, our Chairman and CEO; Jeremy Hoff, President of our Hooker Legacy Brands; and Lee Boone, President of our Home Meridian Division are joining us today. For the question-and-answer portion of the call, our Chief Administrative Officer, Anne