May 5 2021, 9:48 am | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and Universal McCann have released this Raya campaign for Ikano Centres, part of IKEA Southeast Asia which calls out for an out of this world Raya celebration this year.
The nationwide ‘Raya Kau Kaw Kaw’ campaign, translated as an all-out Raya for all shopping centres under Ikano Centres including Toppen Shopping Centre, IPC Shopping Centre, MyTOWN Shopping Centre and Batu Kawan Link Building, sees the central character Mak Jemah push herself to the limits to make this Raya the very best.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “The reality of Raya will be one of physical distance from the wider family. With all the world’s big celebrations suspended by the pandemic, we wanted to use the opportunity to let people forget about their problems for a while. That feeling that yes, no matter what, we’re going to celebrate Raya to the max, in however way we k
Ikano Centres appoints Dragon Rouge to manage branding duties for Batu Kawan mall Details 05 May 2021
IKEA Southeast Asia s shopping centre arm, Ikano Centres, has appointed Dragon Rouge to handle branding duties for its retail shopping centre at Batu Kawan, Penang, following a pitch held in late March which saw four other agencies vying for the account. IKEA first opened its store at Batu Kawan in 2019 and the next phase of this development comprises a shopping centre offering a retail mix of F&B, fashion and beauty, as well as home and living, among others. Meanwhile, a drive-thru F&B concept was launched in Penang last year.
Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”.
PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised.
Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards.
March 4 2021, 11:46 am | BY Ricki Green | 1 Comment
The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asia Pacific Agency of the Year, whilst Saatchi & Saatchi Melbourne has nabbed second place.
CHE Proximity Melbourne has taken the Grand Prix in Creative Effectiveness for NRMA ‘NRMA Safety Hub’; TBWA\Sydney has won the Media Grand Prix for Tourism New Zealand ‘PLAY NZ’; SDWM Melbourne has taken the Music Grand Prix for Spinifex Gum ‘Dream Baby Dream’; opr and Ogilvy Sydney have won the PR Grand Prix for KFC ‘Michelin Impossible’; VMLY&R Melbourne has been awarded the Radio & Aud