February 10 2021, 2:08 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film titled ‘Yi Qi’, to begin the Chinese New Year festive season.
The film is set in the mythical Malaysian village of “Kampung Baru Dancing Lion”, a land inhabited by lions who flourish and dance to a constant beat of drums. Though the drumbeats cease, the lions eventually find new purpose to lift their spirits and the courage to keep dancing again.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “Malaysia has a rich and historied culture of lion dancing. Although the art itself dates back to the Tang dynasty legend, Malaysia’s lion dancing has evolved with its own distinct identity and flavour – from the invention of stilt acrobatics to being World Championship winners.
February 1 2021, 1:11 pm | BY Kim Shaw | No Comments
Campaign Brief Asia’s ‘The Work 2020’ No.1 Production House, Directors Think Tank have reason to celebrate, having scored 5 finalists at AdFest 2020. These included:
2. CINEMATOGRAPHY: Tokopedia ‘Same Questions’ Flock Creative Network, Jakarta
3. PRODUCTION DESIGN: Celcom X Axiata “Axiata Getaman Pertama” M&C Saatchi, KL
4. PRODUCTION DESIGN: Tokopedia ‘Same Questions’ Flock Creative Network, Jakarta
5. NEW DIRECTOR/PORTFOLIO SPOT: ‘The Enabler’
The AdFest Lotus Awards 2020 will be a virtual ceremony on 15th February 2021 at 6pm.
Leo Burnet Malaysia and Directors Think Tank also were recognised at the One Show Showcase in the Product Innovation category for Maxis ‘The Unheard Prayer’.
Mediabrands MY names CEO of UM and Ensemble Details 29 January 2021
Mediabrands Malaysia has promoted Audrey Chong to CEO of Universal McCann and Ensemble Worldwide, shortly after Amit Sutha was elevated to EVP, executive director global business of Mediabrands Content Studio. Chong (pictured) has been with Mediabrands for three years, joining Magna in 2018 as chief investment officer responsible for all traditional and digital media investment decisions.
Prior to Mediabrands, Chong was head of marcomm at Digi for more than three years, according to her LinkedIn, and was a senior group account director at M&C Saatchi Malaysia for close to a year. She also helmed GM roles at PHD, Starcom and Zenith, and was group director at MEC (now known as Wavemaker after its merger with Maxus in 2017), Her LinkedIn stated. Chong has over 25 years experience in media strategy, communications, and planning, with a background across media, creative and
Mediabrands promotes Malaysia leader to global content-studio role
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
by Rahul Sachitanand
Amit Sutha
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YouTube: Taboo-breaking Libresse ad wins Ad of the Year
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YouTube Works an awards platform for YouTube advertisements honoured brands and agencies, as well as the biggest content creators of 2020 in Malaysia. Besides creator channel Les’ Copaque receiving the coveted Diamond Creator Award, the Libresse advertisement called ‘Know your V’ wins Ad of the Year.
The creators of the animated twins Upin & Ipin was not only honoured with having one of their tweets being “most retweeted and liked” in Malaysia, they also celebrated their milestone of 10 million subscribers back in June this year. This would make then Malaysia’s first (and currently, only) YouTube channel to receive the Diamond Creator Award.