May 5 2021, 9:48 am | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and Universal McCann have released this Raya campaign for Ikano Centres, part of IKEA Southeast Asia which calls out for an out of this world Raya celebration this year.
The nationwide ‘Raya Kau Kaw Kaw’ campaign, translated as an all-out Raya for all shopping centres under Ikano Centres including Toppen Shopping Centre, IPC Shopping Centre, MyTOWN Shopping Centre and Batu Kawan Link Building, sees the central character Mak Jemah push herself to the limits to make this Raya the very best.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “The reality of Raya will be one of physical distance from the wider family. With all the world’s big celebrations suspended by the pandemic, we wanted to use the opportunity to let people forget about their problems for a while. That feeling that yes, no matter what, we’re going to celebrate Raya to the max, in however way we know how, and make it memorable despite everything.”