Ikano Centres appoints Dragon Rouge to manage branding duties for Batu Kawan mall
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05 May 2021
IKEA Southeast Asia's shopping centre arm, Ikano Centres, has appointed Dragon Rouge to handle branding duties for its retail shopping centre at Batu Kawan, Penang, following a pitch held in late March which saw four other agencies vying for the account. IKEA first opened its store at Batu Kawan in 2019 and the next phase of this development comprises a shopping centre offering a retail mix of F&B, fashion and beauty, as well as home and living, among others. Meanwhile, a drive-thru F&B concept was launched in Penang last year.