The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
With our Future of TV deep-dive in the bag, we are starting to look forward to our next special editorial focus, on gaming, later this month. In the meantime, let s explore the news brand safety debate, Bauer Media s print e-commerce efforts and a few more TV takeaways.
TV clean-up
Our Future of TV deep-dive showed that TV has become shoppable with addressable tech opening up more performance-based approaches. Carat’s Dan Calladine kindly explored the rise of t-commerce (trial-buy commerce).
Upfronts season. We had buyers lay out the
seven biggest trends impacting the events. The erosion of network TV (looking at you Oscars), the rise of CTV and the resulting fragmentations are just some of the things we had some clever folk dig into.
It s fair to say the OTT video space is now cluttered. Everyone and everything s going direct to consumer (keep your eyes peeled for McCarthy+ this fall). Picture an ocean of whales, sharks and minnows competing for food. Welcome to the world of Sea TV.
Can the niche minnows live in a world of giants like Disney+ and Netflix? Chris Sutcliffe answered that question. I won t spoil it, I m fishing for views - read it here.
The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: Agency review rush, Snap s AR roadmap, cinema s ad strategy
This is an extract from The Drum’s Future of Media briefing from media editor John McCarthy.. You can subscribe to it here.
From Monday, TV is taking over The Drum. We ve got some great long reads and round-ups coming down the line, so if you love TV as much as me, I expect you to switch yours off and tune in to us as we launch our two-week Future of TV deep dive. Until then.