The advertising industry is currently operating in a challenging environment featuring many unprecedented factors, all of which are producing a unique set of pressures on costs and efficiencies. In the face of declining revenues, the new mantra is to do more with less, to become faster, smarter, and more agile in response to adversity and thus continue to be profitable both in the short and the longer term.
A Cop26 advertising campaign that was created by Iris London and designed to greet delegates to the conference by confronting them with the realities of the climate emergency was forcibly watered down by major airports and train stations for being too “political, alarming and sinister.”
Home improvement giant Lowe’s today announced that it has launched its own retail media company, dubbed Lowe’s One Roof Media Network. Here’s what you need to know.