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Future of Media: What net-zero carbon means for supply chains, Christmas ad innovations

We’ve been at Cop26 in Glasgow investigating whether advertisers can combat the most damaging excesses of capitalism (which they are often accused of encouraging). Can they clean up their supply chains and spark imaginations to build the next wave of private businesses that can ensure a sustainable planet? Gee, I'm not so sure. but first, from Cop26 we have:

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Future of Media: Brexit meet GDPR, Dazn plots growth, how to defund disinformation

Future of Media: Brexit meet GDPR, Dazn plots growth, how to defund disinformation
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Future of Media: Mondelez shuns cookies, EA s social push, avoiding audio ad fraud

Future of Media: Mondelez shuns cookies, EA s social push, avoiding audio ad fraud
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Future of Media: Metaverse potential, ads in games, agencies now plugging in

I hope you are enjoying the first week of our Gaming deep dive. I'll talk you through some our features and op-eds.

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Future of Media: TV goes digital, CTV buying explored, smartest campaigns for top shows

This is an extract from The Drum’s Future of Media briefing from media editor John McCarthy. You can subscribe to it here.

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