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Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

United statesStephan loerkeIvan pollardRob rakowitzSamantha stetsonAnn mukherjeeJacqui stephensonMars wrigleyRaja rajamannarDebbie weinsteinMeg haleyNona farahnik yadegarBrand safety instituteGlobal alliance for responsible mediaWorld federation of advertisersPernod ricard

TikTok achieves TAG Brand Safety Certification in the Middle East

TikTok achieves TAG Brand Safety Certification in the Middle East
arabnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from arabnews.com Daily Mail and Mail on Sunday newspapers.

United arab emiratesUnited statesNew zealandUnited kingdomShant oknayanMike zaneisBrand safety certified programBrand safety instituteGlobal alliance for responsible mediaTrustworthy accountability groupGlobal business solutionsSafety certificateMiddle eastSafety certified programSafety certificationNorth america

Future of Media: News brand safety, print & TV commerce, CNN s livestream paywall

The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here. With our Future of TV deep-dive in the bag, we are starting to look forward to our next special editorial focus, on gaming, later this month. In the meantime, let s explore the news brand safety debate, Bauer Media s print e-commerce efforts and a few more TV takeaways. TV clean-up Our Future of TV deep-dive showed that TV has become shoppable with addressable tech opening up more performance-based approaches. Carat’s Dan Calladine kindly explored the rise of t-commerce (trial-buy commerce).

United kingdomClaire atkinsChris sutcliffeDan calladineTim pearsonMike zaneisBrand safety instituteTrustworthy accountability groupSky mediaBauer mediaFuture of mediaஒன்றுபட்டது கிஂக்டம்கிளாரி அட்கின்ஸ்கிறிஸ் ஸட்‌க்லிஃப்நேரம் பியர்சன்பிராண்ட் பாதுகாப்பு நிறுவனம்

Some new local search changes you should be aware of; Wednesday s daily brief

Also, Google updated its event structured data report in Search Console.

United kingdomGoogle paasDanny sullivanBarry schwartzJohn muellerGeorge nguyenBrand safety instituteTrustworthy accountability groupSearch engine landGoogle my businessCustom location targetingLocation targetingYelp connectConnect audience modelGoogle search consoleSearch console

85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near COVID-19 Conspiracies

85% of UK Consumers Would Boycott Favourite Brands if Ads Appeared Near Covid-19 Conspiracies A significant majority of respondents (89%) said that hate speech had increased online over the last year. Highlighting the brand safety risk of such content, 72% of respondents felt hate speech should be blocked by advertisers, one of the two highest responses for blocked categories. The majority of respondents also said advertisers should block pornographic content (73%), violent content (68%), illegal drug-related content (66%), and unsafe or hacked websites (59%). The past year has brought forth the four horsemen of toxic content into the advertising ecosystem: death, lies, political poison, and hate speech, said

United kingdomCity ofAndrew weinsteinJules kendrickRichard reevesMike zaneisGeorge floydNeal thurmanNigel gwilliamTina lakhaniConde nastPhil smithBrand safety instituteTrustworthy accountability groupUnited kingdom brand safetyAnalysis organization