The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Our Gaming deep dive is coming to a close this week. We’ve enjoyed giving the sector the respect it deserves. We’ve put down a strong foundation of coverage we hope will help marketers do cool things in the world’s most exciting entertainment medium.
The gaming catch-up
You may have noticed everyone’s getting into gaming in some way, but the most interesting entrants are arguably in the world of fashion. It doesn’t quite sit with that stereotype of gamers as basement-dwelling boys. We now know that’s untrue and that women outplay men on mobile titles. So we look at why Louis Vuitton, Valentino, Marc Jacobs and Gucci are finally paying attention to gaming.
The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
First, some news, prepare yourself for our Gaming deep dive next week. It ll be like our Future of TV one last month, but with fewer existential questions about CTV and more colorful fun stuff. Now, to our stories.
No FLoCing way
Kendra Clark detailed browsers fighting back against Google s FLoC plans (its privacy-friendly tracking system grouping people into anonymous interest groups).
DuckDuckGo is quacking some of the loudest dissent after introducing a tool to block the ad solution. Said Peter Dolanjski, director of product at DuckDuckGo: We think that these proposals to replace some of the underlying tracking technologies with other tracking technologies – even though it might be slightly more private in the way in which they operate – are going to l