Digital Editor A new report finds that frozen foods were among the fastest-growing categories during pandemic, with clear signs that Americans’ fondness for frozens will continue to grow.
Last year, many shoppers were searching for cost-efficient items with a longer shelf life during the pandemic, and they found what they were looking for in the frozen food aisle. In 2020, frozen food sales grew in both dollars (up 21%) and units (up 13.3%), with nearly all types of frozen foods seeing double-digit sales increases, according to the Power of Frozen 2021 report from the American Frozen Food Institute (AFFI) and FMI the Food Industry Association.
Frozen Foods are a Pandemic Powerhouse
AFFI and FMI Release 2021 Power of Frozen
Power of Frozen Infographic
Arlington, Virginia, Feb. 18, 2021 (GLOBE NEWSWIRE)
Nearly one year after the COVID-19 pandemic began, AFFI’s latest research finds frozen foods were among the fastest growing categories in the grocery store. Please don’t hesitate to contact me for a copy of the 2021 Power of Frozen.
Sincerely,
Adrienne Seiling
Nearly one year after the COVID-19 pandemic began, a new report finds frozen foods were among the fastest growing categories in the grocery store, with clear signs that Americans’ fondness for frozen will continue to grow.
Managing Editor Julia Sabin, of The J.M. Smucker Co., has been elected chair of the American Frozen Food Institute board of directors.
The American Frozen Food Institute (AFFI) elected new officers and directors to its board of directors during its annual membership meeting. The newly elected officers were Julia Sabin, of The J.M. Smucker Co., as chair; John Tentomas, of Nature’s Touch, as vice chair; and Meghan Swan, of J.R. Simplot Co., as immediate past chair.
Sabin is VP of government relations and corporate sustainability for The J.M. Smucker Co., an Orrville, Ohio-based company offering a combination of leading and emerging brands in various categories, including frozen, with the Smucker’s
Dive Brief:
CPG trends created during the pandemic, such as premiumization and a shift toward larger package sizes, will ease in 2021 as consumption moves away from home, according to a report from IRI. Although demand for CPG products will continue to be “unprecedented” through 2021, 65% of categories will see sales declines as they lap 2020 s explosive growth, the market research firm predicted.
As more items are regularly in-stock, consumers price sensitivity also will increase. This factor, along with the higher costs of increased mobility, will drive consumers toward value and private-label brands, and right-sizing packages, IRI expects. But premiumization, indulgence, taste exploration, health and wellness and sustainability will continue to drive sales in some categories.
Before leaving town, U.S. Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer announced the appointment of 67 members to serve on seven agricultural trade advisory committees. A complete list of committee members are available at fas.usda.gov/atacs and includes a who’s who of influential voices from commodity groups to agribusinesses.
The Agricultural Policy Advisory Committee is comprised of senior representatives from across the U.S. agricultural community who provide advice to USDA and USTR on trade policy matters including the operation of existing trade agreements and the negotiation of new agreements. Members of the six Agricultural Technical Advisory Committees provide technical advice and guidance from the perspective of their specific product sectors. This group of appointed advisors will serve until 2025.