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Frozen Foods Proving To Be Pandemic Powerhouse
Nearly one year after the COVID-19 pandemic began, a new report finds frozen foods were among the fastest growing categories in the grocery store, with clear signs that Americans’ fondness for frozen will continue to grow.
The American Frozen Food Institute (AFFI) and FMI – the Food Industry Association on Feb. 18 released the second Power of Frozen report during AFFI’s Frozen Food Convention (AFFI-CON). The Power of Frozen 2021 identifies megatrends influencing the demand for frozen foods, including increased engagement in all categories, online shopping and health and well-being.
“The frozen food aisle has been a growth driver for retailers since 2016 with acceleration ahead of most other departments,” said AFFI President and CEO Alison Bodor. “Frozen foods are a pandemic powerhouse ringing in $65.1 billion in retail sales in 2020, a 21 percent increase compared to a year ago.”
Digital Editor A new report finds that frozen foods were among the fastest-growing categories during pandemic, with clear signs that Americans’ fondness for frozens will continue to grow.
Last year, many shoppers were searching for cost-efficient items with a longer shelf life during the pandemic, and they found what they were looking for in the frozen food aisle. In 2020, frozen food sales grew in both dollars (up 21%) and units (up 13.3%), with nearly all types of frozen foods seeing double-digit sales increases, according to the Power of Frozen 2021 report from the American Frozen Food Institute (AFFI) and FMI the Food Industry Association.